Over the last few years, I’ve learned a great deal about using Twitter for business by being very hands-on, every single day of the year. I used it to build my funny t-shirt business and my personal brand, and I’m now helping clients navigate the space. If you’ve arrived at our blog and wonder what our qualifications are, or what makes our social media brain tick, here are four blog posts I’ve written on my personal blog that are worth reading.
1. The Top 50 Tweets That Businesses Should Be Doing – I joke that this is my 9th Symphony, but it felt that way while I was writing it. The list doesn’t include every tweet you should be doing, and it does include some tweets that your particular business should not do. Your judgment still plays a role. My purpose for writing it was to get businesses thinking beyond the typical outbound marketing message. Yes, it’s OK to have a Blip.FM online radio station broadcasting songs related to your business. You’re a credit card processing company? How about “blipping” songs about money, and sending those blips to Twitter?
2. The 10 Tweets I Leave On The Cutting Room Floor – I had to have a 10th Symphony after my 9th Symphony, so I thought about the kinds of tweets I like to avoid and came up with this list of ten. Not everyone agrees with every item on the list, but I wanted businesses to truly and deeply think about how to use Twitter to advance their agendas.
3. Top 7 Twitter Tips – How I Use Twitter – I wrote this in response to the frequent questions I get about the size of my following. Everyone wants to know how to build a huge Twitter following (and some are willing to put in the effort). I like to remind people that there are no tricks, no get-rich-quick schemes here. It takes work. However, while you’re working, you might as well get the most out of your efforts. These are the best practices I employ when using Twitter.
4. The Worst Twitter Auto-DMs In Human History – Businesses often need help understanding what to say, but they also need to know how to say it. Twitter best practices are not intuitive. You might think a tactic is perfectly acceptable, based on your understanding of the human condition. However, you haven’t spent much time on Twitter learning its unwritten rules, and your tactic ends up being a worst practice and you’re left with egg on your face. One of those worst practices is sending auto-DMs. Don’t do it! Take it from me, because I used to send them.
If you have any questions or wish to schedule a meeting to discuss your social media strategy, call me directly at 314.283.0458, or email me at creimer [ at ] falkharrison [ dot ] com. And thank you for being a reader of the Falk Harrison blog!