Situation
Arbor Management has been serving the Edwardsville area’s tree management needs for over five years. Owner Nic Demetrulias wanted an updated brand and look for his print collateral and promotional pieces, and approached Falk Harrison for help.
Solution
We reviewed their brand position and that of their local competitors and found that Arbor Management was using dated and inconsistent messaging. We determined that a rebranding was the answer. Nic asked for a few specific pieces to be redesigned, but while we were at it, we redesigned most everything.
Execution
One of our designers, David Kendall, took on the challenge. He had an idea for a new logo and ran with it. In addition to the updated mark, we also developed a new brand definition, a unique selling proposition and refreshed marketing language. We then extended the new brand identity to their business papers, advertising and vehicle graphics.
Results
Nic was absolutely thrilled with the look and feel of the rebrand. We offered several marketing ideas that he had not asked for, but once he saw them, he knew they’d help his business generate additional leads and sales. We have some additional direct mail and display banner work to complete, but Nic is now feeling very confident as he promotes his business with the brand.
