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Egypt: A Social Media Revolution

Wael Ghonim

Google executive Wael Ghonim is rather humble about his role in 2010′s Arab Spring. This was a leaderless revolution, one in which people could believe in an idea and not a particular person. That being said, Wael Ghonim played a critical role.

Recently on NPR’s Morning Edition, Ghonim spoke with Steve Inskeep about his role in the toppling of Egypt’s long-time dictator Hosni Mubarak, and I took notice of a few items from the interview:

1. When Inskeep asks about the slow pace of reforms, Ghonim leads with the positive. I found it refreshing that he chose to begin with achievements, and that is a great way to keep supporters engaged in a campaign.

2. When Ghonim stated that the revolution had no leader, Inskeep pushed back. Paraphrasing, “You organized protests, you sent out dramatic, well-written statements. You did things that leaders do.” Ghonim’s response was that “This is not leadership. A leader directs a revolution. We worked to increase awareness and called people to action. Protests do not equal leadership.” Ghonim was obviously wise for using new media to increase awareness and visibility.

3. Ghonim’s views on cyberspace are noteworthy: “I am not a people person in the typical sense. I would rather communicate with people online than spend alot of time visiting them or going out to places in a group. I much prefer using email to the telephone. In short, I’m a real-life introvert yet an Internet extrovert.” I know people (like my dad) that feel we’re a lost generation, that we prefer to cower behind a keyboard because we’re unwilling or unable to interact with each other. Well, you can believe Ghonim’s words about being an introvert, or you can check out the picture above. He might not be comfortable in that public role, but he certainly tolerated the moment! That’s because he knew the stakes. We’re using new media because of its power and ease, but those of us moving the needle are doing “in-person” too.

It’s a great interview. Read the story and listen to NPR’s audio broadcast here. Leave a comment below and let me know what you think.

 

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Blue Marble Images

Thanks to NPR’s Science Friday host Ira Flatow and multimedia editor Flora Lichtman for a fascinating look at how those inspiring and iconic images of the earth as seen from space are made. The segment discussed the history of these images since the first “earth rise” photo in 1968; there’s technical information about how the modern images are compiled from datasets, not photographs; and there are even little secrets about how the gaps are filled in. That will appeal to my designer friends! My favorite is the “pale blue dot” segment in the video, in which my hero, Carl Sagan, identified the earth as a “mote of dust in a sunbeam.”

 

Audio of the story on NPR can be found here, and is embedded below.

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Falk Harrison Wins Design Award for Schutt Sports Retail Packaging

We are pleased to have received a 2012 American Package Design Award for our work with Schutt Sports. We designed the retail packaging for their football helmets. Thank you Schutt Sports for bringing us on to help, congratulations to our designer Matt Bell and thank you Graphic Design USA for the recognition.

Schutt Sports retail packagingFalk Harrison Wins Retail Packaging Design Award

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Falk Harrison Wins RFT St Louis Web Award for Save Pratzels Civic Campaign

Riverfront Times Web Award for Save Pratzels

Last night, The Riverfront Times held its 2012 Point+Clique St. Louis Web Awards at the Old Rock House. We were nominated in two categories:

1. Our own Chris Reimer (me – @RizzoTees) was nominated in the category “Best Use of Twitter to Promote a Personal Brand.” Unfortunately, I came up a bit short this year. Cue loser music. However, there is no shame in losing to Erica Smith, who not only has an awesome personal Twitter account, but deftly handles the Twitter account for the St. Louis Post-Dispatch’s Weatherbird. This is a victory well-deserved, and congrats to fellow nominees Nick Gilham, Angie Ortmann and Evan Benn.

2. In the category “Best Use of Social Media for a Civic Campaign,” our Save Pratzel’s campaign was up against Save St. Louis Del Taco. We took home the circuit board trophy! The judges said:

From the Arab Spring in the Middle East to the Occupy Movement in the United States, this was the year that social media morphed from a million little vanity projects into a cohesive front for change, or — in St. Louis’ case — for keeping things the same. Last summer thousands of Facebook users rallied to help save the Del Taco “saucer” building in Midtown. But it was the smaller “Save Pratzel’s” campaign that exemplified the true power of social media. Alerted that the cherished Pratzel’s Bakery was closing shop after after 98 years, the brand communication firm Falk Harrison sprang to action with a tweet and a blog post announcing its plans to provide a new owner for the bakery a year’s worth of social media if they kept it in business. Soon other local companies (24 in total) would offer similar volunteer services to anyone willing to purchase the kosher bakery. Meanwhile, the social-media fury (hashtag “savepratzels”) spawned dozens of local news stories that brought further attention to the cause. And the result? Within a few weeks that buyer — Jon Mills — emerged, inspired by the outpouring of social-media support for the old bakery.

We are thrilled to have won. This is the second award we’ve won on this work, with the first being last year’s BMA-TAM award. Here’s a link to the page describing our award, and here’s a picture gallery with 33 photos of last night’s event. Thank you to the Riverfront Times and to the judges that worked so hard on this year’s awards.

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Two Open Positions at Falk Harrison – Assistant Art Director and Art Director

Front of Our New Sign

We currently have two open creative positions here at Falk Harrison:

1.) Assistant Art Director – 1-3 years experience designing for print and web. Understanding of social media a plus
2.) Art Director – 3-5 years experience, fluent in designing effective campaigns for print and web

We are proud of our 40 years as a leading brand communication agency in the region. Our employees are inquisitive, hard-working and willing to learn. We take our creative seriously and like to have fun. Visit our work page to get an idea of the kind of projects we do. For a look around our office, visit our Flickr gallery.

Please email our Creative Director Steve Hartman and electronically convince him that you’re the one. Things like your résumé, salary history and a list of technical proficiencies will be helpful, but a PDF of your portfolio or a link to online samples of your work is a must. Steve can be reached at shartman [ at ] falkharrison [ dot ] com. We can’t wait to hear from you! No phone calls please; Steve is very afraid of his phone.

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