Bi-State Development Agency, commonly known in the community as Metro, has been impacting the St. Louis region since 1949. Many think of Metro as the local transit authority, but their true mission is solving regional problems and driving economic development around the two-state region of Greater Metropolitan St. Louis.
For their recent State of the Agency report, Bi-State worked with Falk Harrison to craft a document designed to change the mindset that the Agency is solely responsible for operating the Metro mass transit system. In fact, Bi-State operates as three distinct yet interrelated businesses: Metro Transit, The St. Louis Downtown Airport, and Business Enterprises. Each operation works to achieve the common goal of fueling the growth of the local economy.
The Bi-State/Falk Harrison team chose to place a special supplement in the St. Louis Business Journal. This is the audience directly impacted by Bi-State’s catalytic efforts that yield job creation, residential and commercial development, and economic growth. Our team learned this first-hand by performing hours of research and conducting interviews with key stakeholders of the Agency. The intelligence gathered aided us in developing the strategy and messaging for this year’s annual report. Along the way we learned a great deal about the Agency and the first-class people working hard for our region.
This year’s report is a bold statement, delivering the Agency’s message directly to their key demographic and beginning the journey of solidifying the Agency’s impact on our economy in the eyes of the region’s business and public leaders.