St. Louis Design Week 2015 kicked off with celebration for the Falk Harrison team, as we took home first place for our Brand Re-Launch of Affinia Healthcare at the 2015 Marketing Excellence Awards. The show was hosted by the Business Marketing Association – St. Louis at the Contemporary Art Museum.
Our award-winning work began in July 2014, when we met with the leadership of Grace Hill Health Centers in North St. Louis. Our charge was to create a distinguishable new name, a compelling brand identity, and effective internal and external communications for the organization. Working together with patients from the communities surrounding the five Grace Hill locations, Grace Hill staff members, and Grace Hill board members, we conducted several rounds of focus groups to inform the name development and rebranding process. Ultimately we renamed and repositioned the organization as Affinia Healthcare.
The new name is derived from the word “Affinity”. It represents the high standards that are expected and received by patients and the community. The Affinia logo showcases the thoughtful intersection of the community with this exceptional healthcare system. The colors were chosen because of their muted brightness as well as an indication that all are welcome. The small star-shaped negative space reflects the highest level of service provided by Affinia.
Congrats to our creative team of Steve Harrison, Traci Moore, Corey Helling, Nermin Zimic and Lilly Huxhold for their thoughtful, effective and award-winning work!
It’s been suggested that one key to success in business is working with people you like. We couldn’t agree more.
For over 43 years, Falk Harrison has been fortunate to have solid on-going working relationships with clients such as Monsanto, Arch Coal, Commerce Bancshares, Graybar and others. One smaller, lesser-known client that we have had the pleasure of working with over the years is Chesterfield Montessori School.
Chesterfield Montessori School serves children from ages three to six. Its students come from 30 different countries and they are able to share the richness of their cultures within the school community.
Recently, the school came to us in need of an entirely new visual voice to tell their story of excellence in education. They required a brand that better represented the sophisticated, thoughtful and uniquely creative environment that they have established for their students. They also wanted their materials to better reflect their cultural diversity.
Falk Harrison worked closely with the school’s passionate staff to develop a new logo and the tagline “discover the difference” to create a more cohesive brand experience across all of their communications channels. We also designed a highly visual website that showcases a wide variety of learning opportunities that each child experiences at Chesterfield Montessori School.
The school is truly a partnership between parents, children and teachers that has created a place where children and families can grow and flourish. At Falk Harrison, we are proud of the partnership we have with Chesterfield Montessori School that can help to make that possible.
For more information on Chesterfield Montessori School, visit their new website at www.chesterfieldmontessori.org.
As 2014 draws to a close, we take a look back at some of the digital work that Falk Harrison has produced this year for some amazing clients.
Our 2014 digital portfolio includes multi-platform responsive websites for consumer and home improvement products, schools, restaurants and non-profits, encompassing custom web design, video, original photography and illustration, e-commerce, store and product finders and more.
A sampling of this year’s digital work can be viewed in the short video below.
With over 85 years of experience, Miracle Recreation is one of the oldest and largest commercial playground manufacturers in the country and produces some of the highest quality products and customer satisfaction rates in the industry.
Miracle’s parent company, PlayPower, asked Falk Harrison to help them rebrand Miracle, while preserving and celebrating a proud heritage of quality, innovation and value. After a thorough review of the existing brand, Falk Harrison proposed a completely new and extensive brand and identity system for all marketing and business communication vehicles. The new Miracle brand officially launched as The Face of Play on the flagship communication, the 2013 catalog. Falk Harrison continued to work with Miracle to extend the new brand to the product brand level as well, showcasing the innovative Mega Phyzics™ line at its debut at their national trade show in late 2012.
PlayPower and Falk Harrison have worked together to strategically redesign and produce brand work and marketing materials for their well-known Little Tikes Commercial brand, as well.
Arbor Management has been serving the Edwardsville area’s tree management needs for over five years. Owner Nic Demetrulias wanted an updated brand and look for his print collateral and promotional pieces, and approached Falk Harrison for help.
We reviewed their brand position and that of their local competitors and found that Arbor Management was using dated and inconsistent messaging. We determined that a rebranding was the answer. Nic asked for a few specific pieces to be redesigned, but while we were at it, we redesigned most everything.
One of our designers, David Kendall, took on the challenge. He had an idea for a new logo and ran with it. In addition to the updated mark, we also developed a new brand definition, a unique selling proposition and refreshed marketing language. We then extended the new brand identity to their business papers, advertising and vehicle graphics.
Nic was absolutely thrilled with the look and feel of the rebrand. We offered several marketing ideas that he had not asked for, but once he saw them, he knew they’d help his business generate additional leads and sales. We have some additional direct mail and display banner work to complete, but Nic is now feeling very confident as he promotes his business with the brand.