St. Louis Design Week 2015 kicked off with celebration for the Falk Harrison team, as we took home first place for our Brand Re-Launch of Affinia Healthcare at the 2015 Marketing Excellence Awards. The show was hosted by the Business Marketing Association – St. Louis at the Contemporary Art Museum.
Our award-winning work began in July 2014, when we met with the leadership of Grace Hill Health Centers in North St. Louis. Our charge was to create a distinguishable new name, a compelling brand identity, and effective internal and external communications for the organization. Working together with patients from the communities surrounding the five Grace Hill locations, Grace Hill staff members, and Grace Hill board members, we conducted several rounds of focus groups to inform the name development and rebranding process. Ultimately we renamed and repositioned the organization as Affinia Healthcare.
The new name is derived from the word “Affinity”. It represents the high standards that are expected and received by patients and the community. The Affinia logo showcases the thoughtful intersection of the community with this exceptional healthcare system. The colors were chosen because of their muted brightness as well as an indication that all are welcome. The small star-shaped negative space reflects the highest level of service provided by Affinia.
Congrats to our creative team of Steve Harrison, Traci Moore, Corey Helling, Nermin Zimic and Lilly Huxhold for their thoughtful, effective and award-winning work!
It’s been suggested that one key to success in business is working with people you like. We couldn’t agree more.
For over 43 years, Falk Harrison has been fortunate to have solid on-going working relationships with clients such as Monsanto, Arch Coal, Commerce Bancshares, Graybar and others. One smaller, lesser-known client that we have had the pleasure of working with over the years is Chesterfield Montessori School.
Chesterfield Montessori School serves children from ages three to six. Its students come from 30 different countries and they are able to share the richness of their cultures within the school community.
Recently, the school came to us in need of an entirely new visual voice to tell their story of excellence in education. They required a brand that better represented the sophisticated, thoughtful and uniquely creative environment that they have established for their students. They also wanted their materials to better reflect their cultural diversity.
Falk Harrison worked closely with the school’s passionate staff to develop a new logo and the tagline “discover the difference” to create a more cohesive brand experience across all of their communications channels. We also designed a highly visual website that showcases a wide variety of learning opportunities that each child experiences at Chesterfield Montessori School.
The school is truly a partnership between parents, children and teachers that has created a place where children and families can grow and flourish. At Falk Harrison, we are proud of the partnership we have with Chesterfield Montessori School that can help to make that possible.
For more information on Chesterfield Montessori School, visit their new website at www.chesterfieldmontessori.org.
As 2014 draws to a close, we take a look back at some of the digital work that Falk Harrison has produced this year for some amazing clients.
Our 2014 digital portfolio includes multi-platform responsive websites for consumer and home improvement products, schools, restaurants and non-profits, encompassing custom web design, video, original photography and illustration, e-commerce, store and product finders and more.
A sampling of this year’s digital work can be viewed in the short video below.
What difference can five minutes make? A world of difference when it’s five minutes of time engaged with your child each day.
Numerous research studies have shown that human relationships are the foundation of every child’s early social and emotional development and healthy well-being. Better outcomes can be achieved with a minimum of five minutes of parent/child interaction each day. With this in mind, Falk Harrison developed the 5 Minute Miracle public awareness campaign for Project LAUNCH — a national initiative administered locally by Vision for Children at Risk. The 5 Minute Miracle campaign provides parents with ideas for fun, age-appropriate everyday activities they can do with their children from birth to age eight.
While the public awareness campaign is primarily focused on two ZIP Codes in North St. Louis, the message is equally relevant to all parents of children in the target age group. The campaign is being communicated through 30-second radio spots, bus shelter ads and transit ads in St. Louis. Additional materials include a 2015 wall calendar, posters and a brochure. All of the materials include ideas for fun activities that parents can do with their children.
For more information about the 5 Minute Miracle and Project LAUNCH, visit stopandplay.org or call 314-534-6015.
The George Herbert Walker School of Business and Technology at Webster University has just released the fourth Notabene magazine designed by Falk Harrison. We have worked with Dean Benjamin Ola Akande, Ph.D. since 2009, and each year, Dr. Akande’s request is simple: “This has to be better than last year.”
In 2010, we highlighted the school using the concept of Social Media, featuring a visit by Twitter’s founder Jack (@Jack) Dorsey. Back then, we were at the very beginning of mass acceptance of social media as a business communication tool.
In 2011, we highlighted the new home of the school, the East Academic Building. The building was designed by noted architect Robert A. M. Stern, Dean of the Yale University School of Architecture.
In 2012, we turned our focus to diversity, with a theme of “Inclusive Excellence.” The metaphor of the centennial celebration of the Oreo Cookie paired with an all black-and-white magazine helped us accentuate excellence from an eclectic mix of people from around the globe.
And this year, we share the “Evidence” of The Walker School’s success from every standpoint. Is the 2013 edition the best Notabene yet? The jury is still out, but we wanted to share the evidence with you and let you be the judge.
p.s. Falk Harrison also produced this year’s University Report for Webster University at large.