The following is not an entertaining top ten list like the ones Letterman crafts, but I did find the following to be rather interesting as more and more people talk about developing and implementing a social media strategy.
This is a list of ten top web searches from the past decade:
- Facebook
- Baidu
- Myspace
- World Cup
- Wikipedia
- Britney Spears
- Harry Potter
- Shakira
- Lord of The Rings
- Barack Obama
Breaking the list down a bit, you will notice the strong showing some of today’s prime social media sites made. This list reinforces one of the main reasons why people are going to the web…to connect, share and learn with each other. Facebook, Myspace and Wikipedia are all places where anyone can be “social” and publish or view the content generated by another user. They are all classified under the social media umbrella and all the sites are current, endless and diverse in their own way.
So what lessons can be found here? Well, my dear mom is in the real estate field and she, like many others, knows the value of a great location. When it is time to sell, you want your property to be where people are looking to buy. If the people you want to engage with and sell to are out on Facebook, maybe you should be as well…it’s only the most popular location of the past decade.
Second lesson, it is amazing to see how far we have come…five short years ago, the top three searches were:
- Britney Spears
- Paris Hilton
- Christina Aguilera
I guess the need to search for party girls went away now that TMZ pumps out a constant flow of celebrity gossip and entertainment news. What ever happened to Paris Hilton anyway? If you want to know, check the official Paris Hilton Facebook page for the latest…I bet you will see Paris selling something in between all the celebrity drama.