Industry

Thank You St. Louis Small Business Monthly

We were recently informed by St. Louis Small Business Monthly that we had been named to their “Best in Quality” list. We are thrilled to have been included amongst such great companies. Pick up a copy of the January 2012 issue to see the full list.

Thank you to Jeremy Nulik and the staff of St. Louis Small Business Monthly for thinking of us.

St. Louis Small Business Monthly Best in Quality

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Harris Products Group – “Inferno By Harris” – Praise For A Falk Harrison Marketing Campaign

Our client Harris Products Group created this video as part of the rollout of their “Inferno by Harris” product line. While Falk Harrison has been producing videos for Harris, they produced this one on their own. The praise you hear throughout the video is not only for the Inferno product itself, but the marketing materials and rollout, orchestrated by Falk Harrison in conjunction with Harris’ marketing team.

Distributors know they will be able to sell more Inferno product with clean, integrated and informative campaign materials. Falk Harrison worked on the Inferno logo, website, photography, videos, counter mats, packaging and all of the sales literature.

As always, thank you Harris for trusting us to work on your most important campaigns.

Harris Inferno Falk Harrison

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Design Legends of St. Louis – Robert Falk

TOKY Branding + Design and the AIGA St. Louis chapter have embarked on a wonderful project called “Design Legends of St. Louis.” I am very glad to see some of the local greats in our industry get the credit they’re due, and I am especially proud to have Falk Harrison’s founder Robert Falk on the list. Congratulations are also in order for Robert’s fellow St. Louis Design Legends Frank Roth and Dick Juenger.

This first video is just a teaser, with a longer version forthcoming. Thank you to our colleagues at TOKY for the production of the videos.

(note: the video screenshot below is Frank Roth. Click “play” to see Robert – he’s the third speaker in the video)

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Mashable TV

Trends in digital media, technology and web culture are evolving at breakneck speed. One good source for staying current is Mashable. In particular, I’ve been watching Mashable’s recent Mashable Media Summit 2010 videos which are online for free at MashableTV and worth checking out. Where all this goes is anybody’s guess, but I think that’s half the fun.

Searching to be Social

The following is not an entertaining top ten list like the ones Letterman crafts, but I did find the following to be rather interesting as more and more people talk about developing and implementing a social media strategy.

This is a list of ten top web searches from the past decade:

  1. Facebook
  2. Baidu
  3. Myspace
  4. World Cup
  5. Wikipedia
  6. Britney Spears
  7. Harry Potter
  8. Shakira
  9. Lord of The Rings
  10. Barack Obama

Breaking the list down a bit, you will notice the strong showing some of today’s prime social media sites made. This list reinforces one of the main reasons why people are going to the web…to connect, share and learn with each other. Facebook, Myspace and Wikipedia are all places where anyone can be “social” and publish or view the content generated by another user. They are all classified under the social media umbrella and all the sites are current, endless and diverse in their own way.

So what lessons can be found here? Well, my dear mom is in the real estate field and she, like many others, knows the value of a great location. When it is time to sell, you want your property to be where people are looking to buy. If the people you want to engage with and sell to are out on Facebook, maybe you should be as well…it’s only the most popular location of the past decade.

Second lesson, it is amazing to see how far we have come…five short years ago, the top three searches were:

  1. Britney Spears
  2. Paris Hilton
  3. Christina Aguilera

I guess the need to search for party girls went away now that TMZ pumps out a constant flow of celebrity gossip and entertainment news. What ever happened to Paris Hilton anyway?  If you want to know, check the official Paris Hilton Facebook page for the latest…I bet you will see Paris selling something in between all the celebrity drama.