Arch Coal, Inc.
Annual Report + Community Relations Branding + Corporate Social Responsibility (GRI) Report + Corporate Social Responsibility Microsite + Intranet Site + WebsiteSupporting Arch Coal’s ongoing efforts to differentiate and position the company beyond a traditional mining presence as a player in the broader energy sector, Falk Harrison helps clarify and shape their core message platform. We tell the Arch Coal story of the creation of smart energy to power modern lives, as well as their relevance in the areas of employee safety, community outreach, environmental stewardship and the advancement of clean coal technologies. The website enhances these corporate messages through a series of video vignettes.