Original Cast Lighting

Founded on traditional values and high-quality craftsmanship, Original Cast Lighting grew from restoring and replicating classic lighting fixtures to producing modified custom commercial fixtures for decorative lighting in hotels, restaurants and office buildings. To signal the rebirth of this 35-year-old company, and to project the new energy and outlook of the next generation of management, Falk Harrison was engaged to rebrand the company and their product marketing materials. Anchored by a new brand identity and a 300+ page hard-bound catalog, Falk Harrison created a new, modern image for OCL, highlighting an expanded line of contemporary lighting fixtures and a new market position.